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Privacy Policy

Empire Holdings Limited (“Company”, “we”, “us”, or “our”) is committed to protecting the privacy and personal data of users who access or interact with this website (the “Website”). This Privacy Policy explains how we collect, use, store, disclose, and protect personal data in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR), the Personal Data Protection Act (PDPA), and the California Consumer Privacy Act (CCPA).

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By accessing or using the Website, you acknowledge that you have read and understood this Privacy Policy.

Personal Data We Collect

The Company may collect personal data that you voluntarily provide through the Website, including your name, email address, contact details, company name, and any information submitted through enquiry forms or correspondence. In addition, certain technical and usage data may be collected automatically when you access the Website, such as your IP address, browser type, device information, operating system, pages visited, time spent on the Website, and referral sources. The Company does not knowingly collect personal data from individuals under the age of eighteen.

Purpose of Data Collection

Personal data is collected and processed for legitimate business purposes, including responding to enquiries, communicating with users, operating and improving the Website, analysing usage and performance, maintaining security, preventing fraud, and complying with legal or regulatory obligations. Where required, personal data is processed based on user consent, the performance of contractual or pre-contractual obligations, the Company’s legitimate interests, or compliance with applicable laws.

Cookies and Tracking Technologies

The Website uses cookies and similar tracking technologies to enhance functionality, analyse traffic, and improve user experience. Cookies enable the Company to recognise returning users, remember preferences, and gather aggregated information about Website usage. You may manage or disable cookies through your browser settings; however, certain features of the Website may not function properly if cookies are disabled.

Data Storage and Retention

Personal data is stored using reasonable administrative, technical, and physical safeguards designed to protect against unauthorised access, disclosure, alteration, or destruction. Personal data is retained only for as long as necessary to fulfil the purposes for which it was collected or to meet legal, regulatory, or contractual requirements. When personal data is no longer required, it will be securely deleted or anonymised.

Disclosure of Personal Data

Empire Holdings does not sell personal data. Personal data may be disclosed to third-party service providers or partners who assist in operating the Website, subject to appropriate confidentiality and data protection obligations. Disclosure may also occur where required by law, regulation, or legal process, or where necessary to protect the rights, property, or safety of the Company or others.

User Rights

Subject to applicable laws, you have rights in relation to your personal data, which may include the right to access, correct, or delete personal data held by the Company, to restrict or object to certain processing activities, and to withdraw consent where processing is based on consent. For California residents, additional rights may apply under the CCPA, including the right to know how personal data is collected and used, the right to request deletion, and the right not to be discriminated against for exercising privacy rights.

Data Security

The Company implements reasonable security measures to protect personal data against unauthorised access or misuse. However, no method of transmission over the internet or electronic storage is completely secure, and the Company cannot guarantee absolute security of personal data.

International Data Transfers

Where personal data is transferred across borders, the Company takes appropriate steps to ensure that such transfers comply with applicable data protection laws and provide an adequate level of protection.

Changes to This Privacy Policy

Empire Holdings reserves the right to amend this Privacy Policy at any time. Any updates will be posted on this page with a revised effective date. Continued use of the Website following such changes constitutes acceptance of the updated Privacy Policy.

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